Sustainable business models in the agri-food sector: a regenerative case study

The agri-food industry is among the most impactful economic sectors, and the literature has already analysed some aspects of business sustainability in this context. A recent perspective of analysis is aimed at understanding how business models can evolve using a sustainable and regenerative logic. Regeneration in business models leads companies to contribute to restoring natural and social systems. Given the paucity of studies dealing with the implementation of sustainable and regenerative business models, this study aims to develop the analysis of a case study of a regenerative company, highlighting its characteristics in terms of business model framework and triple-bottom line approach. The results show the drivers that guided the creation of this innovative business model and how firm’s initiatives can lead to balance corporate interests and sustainability aims to positively impact on the stakeholders, the planet and the local community. This offers interesting insights for managers and policymakers for the development of similar regenerative business models.