Consumers are increasingly concerned about sustainable development. This study investigates the impact of environmentally-framed reviews on review rating scores considering the moderation of the reviewer's country's environmental performance. We use ordered logistic and linear regression analysis on a dataset of 45k TripAdvisor reviews of green hotels posted by reviewers from 150 countries. The findings reveal that environmentally-framed reviews are associated with higher rating scores, and the reviewer's country's environmental performance positively moderates this impact. This indicates that the environmental ranking of the reviewer's country of origin influences environmentally-framed eWOM about green and non-green services.

Hotels' environmentally-framed eWOM. The moderating role of environmental culture

D'Acunto, D;
2023-01-01

Abstract

Consumers are increasingly concerned about sustainable development. This study investigates the impact of environmentally-framed reviews on review rating scores considering the moderation of the reviewer's country's environmental performance. We use ordered logistic and linear regression analysis on a dataset of 45k TripAdvisor reviews of green hotels posted by reviewers from 150 countries. The findings reveal that environmentally-framed reviews are associated with higher rating scores, and the reviewer's country's environmental performance positively moderates this impact. This indicates that the environmental ranking of the reviewer's country of origin influences environmentally-framed eWOM about green and non-green services.
2023
Environmentally-framed reviews
Rating score
Electronic word-of-mouth
Country environmental performance
Environmental performance index
Green hotels
Big data analytics
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/1109906
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? 2
social impact