Is local and organic produce less satiating? Some evidence from a field experiment

We investigate consumers' preferences towards local and organic food via a framed field experiment involving revealed multiple discrete-continuous choices. Participants were endowed with a cash amount as a budget to purchase any desired quantity of different products. We modelled choices via the multiple discrete-continuous nested extreme value model. Central to our investigation is the test of the hypothesis of the constant effect of attitudes across consumption doses, which is normally an assumption invoked a priori and without testing in discrete choice analyses. Our results support the hypothesis and reveal a strong preference towards organic and local products, associated with both the highest baseline utility and the lowest satiation effect.