From transactions to cooperation: Developing supply chain of ancient grains between relationships and joint interests

Purpose: This paper aims to understand whether the supply chain of ancient grains, einkorn in particular, may activate the virtuous mechanisms that enable pursuing a new equilibrium based on relationships and joint interests. Methodology: This study adopts the single case study as methodological approach. More precisely, it focuses on the supply chain of ancient grains in Piedmont (Italy) of which examines in detail Mulino Marino. Interviews to the management of this single player and to some farmers’ local associations were carried out. Findings: The einkorn supply chain in Piedmont Region is an interesting case of short, local and direct supply chain because it aims at delivering a product that is more sustainable in terms of production, nutritional values and properties. In addition, this study confirms previous studies according which for an effective supply chain management it important to implement the following conditions: a) the right equilibrium among supply chain players’ physiologically conflicting interests, b) players’ integration, and c) transparent information among all the supply chain stakeholders, including final consumers. Practical implications: The study offers implications for food managers involved in the (short) supply chain management. Originality/value: Elements of originality can be identified in this research to the extension of studies on supply chain management in the ancient grains industry.