KUCHARSKA, WIOLETA
KUCHARSKA, WIOLETA
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CELEBRITIES’ PERSONAL BRAND AUTHENTICITY IN SOCIAL MEDIA: AN APPLICATION IN THE CONTEXT OF FOOTBALL TOP-PLAYERS. THE ROBERT LEWANDOWSKI CASE.
2018-01-01 Kucharska, W.; Brunetti, F.; Confente, I.; Mladenović, D.
FRAMING THE TEMPORAL DIMENSIONS OF A BRAND
2017-01-01 Brunetti, Federico; Confente, Ilenia; Kucharska, Wioleta; Kaufmann, Hans Ruediger
Titolo | Data di pubblicazione | Autore(i) | File |
---|---|---|---|
CELEBRITIES’ PERSONAL BRAND AUTHENTICITY IN SOCIAL MEDIA: AN APPLICATION IN THE CONTEXT OF FOOTBALL TOP-PLAYERS. THE ROBERT LEWANDOWSKI CASE. | 1-gen-2018 | Kucharska, W.; Brunetti, F.; Confente, I.; Mladenović, D. | |
FRAMING THE TEMPORAL DIMENSIONS OF A BRAND | 1-gen-2017 | Brunetti, Federico; Confente, Ilenia; Kucharska, Wioleta; Kaufmann, Hans Ruediger |