KUCHARSKA, WIOLETA
KUCHARSKA, WIOLETA
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
2018-01-01 Kucharska, Wioleta; Flisikowski, K.; Confente, I.
The power of personal brand authenticity and identification: top celebrity players' contribution to loyalty toward football
2020-01-01 Kucharska, W; Confente, I; Brunetti, F
Titolo | Data di pubblicazione | Autore(i) | File |
---|---|---|---|
Do global brands contribute to the economy of their country of origin? A dynamic spatial approach | 1-gen-2018 | Kucharska, Wioleta; Flisikowski, K.; Confente, I. | |
The power of personal brand authenticity and identification: top celebrity players' contribution to loyalty toward football | 1-gen-2020 | Kucharska, W; Confente, I; Brunetti, F |