KUCHARSKA, WIOLETA

KUCHARSKA, WIOLETA  

DIPARTIMENTO DI MANAGEMENT  

Mostra records
Risultati 1 - 5 di 5 (tempo di esecuzione: 0.014 secondi).
Titolo Data di pubblicazione Autore(i) File
CELEBRITIES’ PERSONAL BRAND AUTHENTICITY IN SOCIAL MEDIA: AN APPLICATION IN THE CONTEXT OF FOOTBALL TOP-PLAYERS. THE ROBERT LEWANDOWSKI CASE. 1-gen-2018 Kucharska, W.; Brunetti, F.; Confente, I.; Mladenović, D.
Do global brands contribute to the economy of their country of origin? A dynamic spatial approach 1-gen-2018 Kucharska, Wioleta; Flisikowski, K.; Confente, I.
FRAMING THE TEMPORAL DIMENSIONS OF A BRAND 1-gen-2017 Brunetti, Federico; Confente, Ilenia; Kucharska, Wioleta; Kaufmann, Hans Ruediger
SELFIE AND PERSONAL BRANDING PHENOMENA IN THE CONTEXT OF THE NETWORK ECONOMY. A LITERATURE REVIEW. 1-gen-2017 Kucharska, W.; Confente, I.
The power of personal brand authenticity and identification: top celebrity players' contribution to loyalty toward football 1-gen-2020 Kucharska, W; Confente, I; Brunetti, F