Tessilform is an Italian medium sized enterprise producing clothing, footwear, bags and accessories for young women, men and girls under the brand Patrizia Pepe, and can be considered a best practice for its positive financial performance, attained through a unique proactive and reactive intelligence system for approaching innovation with an obsession with details. Tessilform company is an organization permeated by creative thinking, that could be defined as a thinking organization. Its dynamic hybrid business model is a flexible lean and agile integrated system. Fast and flexible capabilities permeate its entire supply chain, with a joint focus on continuous supply chain process innovation, to deliver high quality products and customer service levels. The supply chain collaboration in trying and experimenting new solutions, enables the fast adoption of new technologies together with its supply chain partners. This approach to process innovation, called collaborative experimentation, drives to a more flexible supply chain, that easily reacts to change and is able to quickly respond to new trends and market challenges. Patrizia Pepe’s case study explains ‘unconventional’ innovation as composed by three dimensions: being a thinking organization; evolving an integrated system as business model; continuously innovating processes, including collaborative experimentation with supply chain partners. In this chapter, we review this case story and vision, supported by the leaders’ words, to discover the real roots of their particular ‘unconventional’ innovation approach that drives their success.

Patrizia Pepe: Unconventional Innovaton and Integration in Fashion Supply Chain

Signori P.
;
2019-01-01

Abstract

Tessilform is an Italian medium sized enterprise producing clothing, footwear, bags and accessories for young women, men and girls under the brand Patrizia Pepe, and can be considered a best practice for its positive financial performance, attained through a unique proactive and reactive intelligence system for approaching innovation with an obsession with details. Tessilform company is an organization permeated by creative thinking, that could be defined as a thinking organization. Its dynamic hybrid business model is a flexible lean and agile integrated system. Fast and flexible capabilities permeate its entire supply chain, with a joint focus on continuous supply chain process innovation, to deliver high quality products and customer service levels. The supply chain collaboration in trying and experimenting new solutions, enables the fast adoption of new technologies together with its supply chain partners. This approach to process innovation, called collaborative experimentation, drives to a more flexible supply chain, that easily reacts to change and is able to quickly respond to new trends and market challenges. Patrizia Pepe’s case study explains ‘unconventional’ innovation as composed by three dimensions: being a thinking organization; evolving an integrated system as business model; continuously innovating processes, including collaborative experimentation with supply chain partners. In this chapter, we review this case story and vision, supported by the leaders’ words, to discover the real roots of their particular ‘unconventional’ innovation approach that drives their success.
2019
9781137523518
marketing
innovation
fashion
patrizia pepe
supply chain management
logistics
customer experience
business model
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/990966
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