This book explores the Chinese and wine from five perspectives. The opening section provides the historical, social and legal context of the wine market in China. The second part focuses on Chinese wine consumers and the third on markets and distribution. China in the wider world of wine as a source of tourists or an investor is the topic of subsequent section.This book concludes with some final reflections on 20 years of wine in China and on key points for the future development of the market there.

The Wine Value Chain in China. Consumers, Marketing and the Wider World

CAPITELLO, Roberta;
2016-01-01

Abstract

This book explores the Chinese and wine from five perspectives. The opening section provides the historical, social and legal context of the wine market in China. The second part focuses on Chinese wine consumers and the third on markets and distribution. China in the wider world of wine as a source of tourists or an investor is the topic of subsequent section.This book concludes with some final reflections on 20 years of wine in China and on key points for the future development of the market there.
9780971587069
China, wine, wine marketing, wine consumption
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/958504
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