This chapter explains how Città del Vino came together as a new concept to help unify the wine industry in Italy and promote positive wine tourism practices. It describes the collaborative actions of multiple stakeholder groups to make this concept successful.

ITALY - Città del Vino: A national effort to promote wine tourism in Italy

CAPITELLO, Roberta;CONFENTE, Ilenia;
2016-01-01

Abstract

This chapter explains how Città del Vino came together as a new concept to help unify the wine industry in Italy and promote positive wine tourism practices. It describes the collaborative actions of multiple stakeholder groups to make this concept successful.
9780971587069
wine tourism, wine industry, wine events, Italy
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/958491
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