This chapter explains how Città del Vino came together as a new concept to help unify the wine industry in Italy and promote positive wine tourism practices. It describes the collaborative actions of multiple stakeholder groups to make this concept successful.
ITALY - Città del Vino: A national effort to promote wine tourism in Italy
CAPITELLO, Roberta;CONFENTE, Ilenia;
2016-01-01
Abstract
This chapter explains how Città del Vino came together as a new concept to help unify the wine industry in Italy and promote positive wine tourism practices. It describes the collaborative actions of multiple stakeholder groups to make this concept successful.
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