Framing the Rhetoric of a Leader investigates Barack Obama's much celebrated rhetoric from a cognitive semantics point of view. Based on a selection of 30 election campaign speeches during Obama's first run for the American presidency in 2008, the book provides an application of Lakoff's (1996) Strict Father and Nurturant Parent models of political morality. The book explores the question of whether the Democratic presidential candidate presented himself as a 'nurturant parent' at this crucial phase in his career, as predicted in Lakoff's models. The empirical approach taken in this book combines the identification of moral values, conceptual metaphors and key terms contained in the speeches to provide a comprehensive analysis of Obama's language and political discourse in the USA.
Framing the Rhetoric of a Leader. An Analysis of Obama’s Election Campaign Speeches
DEGANI, Marta
2015-01-01
Abstract
Framing the Rhetoric of a Leader investigates Barack Obama's much celebrated rhetoric from a cognitive semantics point of view. Based on a selection of 30 election campaign speeches during Obama's first run for the American presidency in 2008, the book provides an application of Lakoff's (1996) Strict Father and Nurturant Parent models of political morality. The book explores the question of whether the Democratic presidential candidate presented himself as a 'nurturant parent' at this crucial phase in his career, as predicted in Lakoff's models. The empirical approach taken in this book combines the identification of moral values, conceptual metaphors and key terms contained in the speeches to provide a comprehensive analysis of Obama's language and political discourse in the USA.
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