This paper discusses how to extend the conjoint analysis area of application by introducing a coefficient to measure economic re-evaluation on the basis of utility scores and the relative importances of attributes provided by conjoint analysis.
The Measure of Economic Re-Evaluation: a Coefficient Based on Conjoint Analysis
MUSSINI, Mauro;
2011-01-01
Abstract
This paper discusses how to extend the conjoint analysis area of application by introducing a coefficient to measure economic re-evaluation on the basis of utility scores and the relative importances of attributes provided by conjoint analysis.
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