Exploratory study using ERP shows how women re-story career narratives: from stereotyped metaphors (“tank/hurricane/octopus”) to enabling ones (“unicorn/speed car/evangelista”), proposing a practical “gender-telling” framework for inclusion

Tank, hurricane, octopus: gender discriminations in metaphors. How women in business overcome male stereotypical roles with self-care

A. Sartore;
2020-01-01

Abstract

Exploratory study using ERP shows how women re-story career narratives: from stereotyped metaphors (“tank/hurricane/octopus”) to enabling ones (“unicorn/speed car/evangelista”), proposing a practical “gender-telling” framework for inclusion
2020
storytelling, marketing, gendertelling, entrepreneurship
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Descrizione: Exploratory Italy–Sweden study of gendered work narratives. Using narrative interviews and an Embodied Restorying Process (ERP), it maps and shifts metaphors from limiting to enabling, offering a practical “gender-telling” framework with implications for HR, leadership, and DEI.
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Licenza: Dominio pubblico
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/1173068
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