This paper reports some preliminary results on a mixed logit random utility analysis of conjoint data from consumers' preferences for agricultural products. The data were collected via a telematic sample representative of Italian households. The survey instrument was implemented via a computer supported system. A multivariate normal full correlation structure is imposed in the mixed logit estimation and the implications of such a taste structure are examined.
Investigating Preferences for Environment Friendly Production Practices
Scarpa, Riccardo;
2007-01-01
Abstract
This paper reports some preliminary results on a mixed logit random utility analysis of conjoint data from consumers' preferences for agricultural products. The data were collected via a telematic sample representative of Italian households. The survey instrument was implemented via a computer supported system. A multivariate normal full correlation structure is imposed in the mixed logit estimation and the implications of such a taste structure are examined.
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