While academics and wine industry practitioners have focused on the topic of sustainability, especially the environmental dimension, little research has assessed what the concept of sustainability actually means to wine consumers. This chapter examines whether wine consumers mention the social dimension when they describe what sustainability means to them, and whether social sustainability is important to them. Data for this research on French and Italian wine consumers was collected using an online survey.

What does ‘sustainable wine’mean? An investigation of french and italian wine consumers

Capitello R.;
2020-01-01

Abstract

While academics and wine industry practitioners have focused on the topic of sustainability, especially the environmental dimension, little research has assessed what the concept of sustainability actually means to wine consumers. This chapter examines whether wine consumers mention the social dimension when they describe what sustainability means to them, and whether social sustainability is important to them. Data for this research on French and Italian wine consumers was collected using an online survey.
2020
978-303030413-3
Old wine world countries
Pick-any approach
Sustainable wine
Wine consumer perceptions
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/1026459
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social impact