In this paper, we propose to examine Chanel as an exemplary case of the major French luxury brands, in a contrastive French-Italian perspective. The analysis of this name in discourse will allow to highlight not only the referential variety and the celebrity that characterize it since its origins, but also a partial gap between the two languages, both from a referential, therefore legal, and semantic point of view. We will underline the process of lexicalization that Chanel, a proper name in French, undergoes in Italian.

Le nom Chanel entre français et italien

Bonadonna
2019

Abstract

In this paper, we propose to examine Chanel as an exemplary case of the major French luxury brands, in a contrastive French-Italian perspective. The analysis of this name in discourse will allow to highlight not only the referential variety and the celebrity that characterize it since its origins, but also a partial gap between the two languages, both from a referential, therefore legal, and semantic point of view. We will underline the process of lexicalization that Chanel, a proper name in French, undergoes in Italian.
978-2-8076-0636-4
brand names, luxury brand, anthroponyme, lexicalization
onomastique commerciale, marque de luxe, anthroponyme, lexicalisation
Dans cette contribution, nous nous proposons d’examiner Chanel en tant que cas exemplaire des grandes marques de luxe françaises, dans une perspective contrastive français-italien. L’analyse de ce nom en discours permettra de dévoiler non seulement la richesse référentielle et la célébrité qui le caractérisent depuis ses origines, mais aussi un écart partiel entre les deux langues, tant au niveau référentiel, donc juridique, qu’au niveau sémantique. Nous mettrons en relief le processus de lexicalisation que Chanel, un nom propre en français, connaît en italien.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11562/1009761
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