Kuppelwieser, Volker Georg
Kuppelwieser, Volker Georg
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AI-enhanced literature reviews: liberating scholars for impact in service marketing
2025-01-01 Kuppelwieser, Volker Georg; Cobelli, Nicola; Cassia, Fabio; Scott Rosenbaum, Mark
Configurational pathways to professional service innovation: a fuzzy set analysis of provider adoption decisions
2026-01-01 Cobelli, Nicola; Confente, Ilenia; Kuppelwieser, Volker Georg
The Segmentation Paradox: When Marketing’s Core Logic Becomes Moral Gatekeeping
2026-01-01 Kuppelwieser, Volker Georg; Scott Rosenbaum, Mark; Cobelli, Nicola
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| AI-enhanced literature reviews: liberating scholars for impact in service marketing | 1-gen-2025 | Kuppelwieser, Volker Georg; Cobelli, Nicola; Cassia, Fabio; Scott Rosenbaum, Mark | |
| Configurational pathways to professional service innovation: a fuzzy set analysis of provider adoption decisions | 1-gen-2026 | Cobelli, Nicola; Confente, Ilenia; Kuppelwieser, Volker Georg | |
| The Segmentation Paradox: When Marketing’s Core Logic Becomes Moral Gatekeeping | 1-gen-2026 | Kuppelwieser, Volker Georg; Scott Rosenbaum, Mark; Cobelli, Nicola |