Sfoglia per Autore
Who will innovate next? A comparison between luxury and fast fashion retailers
2020-01-01 Vannucci, Virginia; Pantano, Eleonora; Viassone, Milena
The Sensory Dimension of Sustainable Retailing: Analysing In-Store Green Atmospherics
2020-01-01 Acuti, Diletta; Vannucci, Virginia; Pizzi, Gabriele
Do I Lose my Privacy for a Better Service? Investigating the Interplay between Big Data Analytics and Privacy Loss from Young Consumers' Perspective
2020-01-01 Vannucci, Virginia; Pantano, Eleonora
Il marketing per una società migliore. Atti della 17ª SIM Conference
2020-01-01 Aiello, Gaetano; Donvito, Raffaele; Grazzini, Laura; Mazzoli, Valentina; Vannucci, Virginia
Retail digitale: evidenze empiriche sull'utilizzo della realtà virtuale
2020-01-01 Vannucci, Virginia
Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth
2020-01-01 Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; Grazzini, Laura; Mazzoli, Valentina; Vannucci, Virginia; Viglia, Giampaolo
Combining online market research methods for investigating brand alignment: the case of Nespresso
2021-01-01 Ranfagni, Silvia; Faraoni, Monica; Zollo, Lamberto; Vannucci, Virginia
Twins of Evil? Consumers reactions to 3D versus 2D product pictures
2021-01-01 Pizzi, Gabriele; Scarpi, Daniele; Vannucci, Virginia; Roggeveen, Anne
Consumers’ fairness and privacy perceptions with personalized pricing
2021-01-01 Vannucci, Virginia; Pizzi, Gabriele; Shukla, Yupal; Aiello, Gaetano
Consumers’ shopping in person during the risk of contagion: the beneficial effects of new technology during COVID-19 pandemic
2021-01-01 Pantano, Eleonora; Scarpi, Daniele; Devereux, Luke; Vannucci, Virginia
An exploratory analysis on digital services and artificial intelligence in management academic research
2021-01-01 Chiarini, Andrea; Vannucci, Virginia; Brunetti, Federico; Bonfanti, Angelo
Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores
2023-01-01 Bonfanti, Angelo; Vigolo, Vania; Vannucci, Virginia; Brunetti, Federico
Digitalization and academic research: knowing of and using digital services and software to develop scientific papers
2023-01-01 Brunetti, Federico; Bonfanti, Angelo; Chiarini, Andrea; Vannucci, Virginia
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