KAPOOR, SUNAINA
KAPOOR, SUNAINA
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Ethical AI Marketing and Cross-Generational Legitimacy. A Service-Dominant and Institutional Perspective on Millennials, Gen Z, and Zillennials
2026-01-01 Kapoor, S.; Bose, A.; Signori, P.
Forgiveness in the Face of Brand Scandals: How Opinions About Corporate Actions and Pre-scandal Trust and Experience Play a Role
2025-01-01 Kapoor, S.; Banerjee, S.; Signori, P.
The Silver Lining of Brand Scandals: How unexpected events can lead to positive strategic resilience
2025-01-01 Kapoor, S.; Signori, P.
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Ethical AI Marketing and Cross-Generational Legitimacy. A Service-Dominant and Institutional Perspective on Millennials, Gen Z, and Zillennials | 1-gen-2026 | Kapoor, S.; Bose, A.; Signori, P. | |
| Forgiveness in the Face of Brand Scandals: How Opinions About Corporate Actions and Pre-scandal Trust and Experience Play a Role | 1-gen-2025 | Kapoor, S.; Banerjee, S.; Signori, P. | |
| The Silver Lining of Brand Scandals: How unexpected events can lead to positive strategic resilience | 1-gen-2025 | Kapoor, S.; Signori, P. |