Crowdfunding is an alternative source of financing businesses which has significantly grown in European countries in the last years, despite the absence of a common regulation for it. Focusing in particular on equity-based crowdfunding, this paper analyzes how fashion companies can use it not only to get funding but also as a marketing tool. By examining some regulations recently enacted or revised in the main European countries, it will be possible to have a general view of possible applications of equity crowdfunding in the fashion industry.
Equity crowdfunding in the fashion industry and the last reforms enacted across EU countries
paolo butturini
2017-01-01
Abstract
Crowdfunding is an alternative source of financing businesses which has significantly grown in European countries in the last years, despite the absence of a common regulation for it. Focusing in particular on equity-based crowdfunding, this paper analyzes how fashion companies can use it not only to get funding but also as a marketing tool. By examining some regulations recently enacted or revised in the main European countries, it will be possible to have a general view of possible applications of equity crowdfunding in the fashion industry.
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