The main objective of this is to understand whether different levels of return policy leniency lead to an increase of customers’ purchase intention and also repurchase willingness.
Understanding the Impact of Return PolicyLeniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract
Ilenia Confente
;Ivan Russo;FRANKEL, Robert
2017-01-01
Abstract
The main objective of this is to understand whether different levels of return policy leniency lead to an increase of customers’ purchase intention and also repurchase willingness.
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