Case Study 10 - Mila: Leveraging social media for market research

The real time analytics aspect is revolutionary and critical if brands are to tap into the conversations, events and behaviours appropriately; timing is critical for relevant participation. The first action Mila decided to take involved both the activation of the Photostream service and management of Mila’s social network official accounts (Facebook, Twitter and Instagram). Thanks to this, Mila is now able to collect and analyze in one place (and screen on its website) the visual content spontaneously shared by its customers.