Making the gut microbiome more human through targeted communication

In most research projects funded by the EU, the communication and dissemination is a key element of project’s impact. Progress is communicated through different channels, showing why these projects are relevant (7), and demonstrating how they help promoting healthier lifestyles, fi ght diseases, and make people’s lives better. By communicating the added value, the European Institutions build trust in how the citizens’ money is spent to produce growth and innovation (7). In a nutshell, communication of EU projects increases people’s engagement in complex topics that would otherwise remain unknown.