For this study we developed virtual environments for a choice experiment about coastal erosion management using free, easy-to-use software and Google Earth© satellite imagery and presented these to respondents as video tours. Our results indicate that the VE treatment reduced choice error, reduced left-right bias and improved respondent engagement and retention when compared with static images.
Using virtual environments to improve the realism of choice experiments: A case study about coastal erosion management
SCARPA, Riccardo;
2017-01-01
Abstract
For this study we developed virtual environments for a choice experiment about coastal erosion management using free, easy-to-use software and Google Earth© satellite imagery and presented these to respondents as video tours. Our results indicate that the VE treatment reduced choice error, reduced left-right bias and improved respondent engagement and retention when compared with static images.
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