Developing Territorial Identity: The Experience of Historical Italian Companies

This study aims to contribute to the development of the knowledge on intangibles management by analysing the territorial identity concept from a strategic competitiveness perspective. The purpose of this study is especially to clarify the territorial identity concept by exploring and highlighting its dimensions and determinants. This study considers the perspective of two historical Italian companies that have long been embedded in their territory. By integrating a literature analysis with well-documented case studies, this paper proposes a conceptual framework to capture and explain what companies can develop at the local level in order to improve territorial identity.