Motor caravan tourism in an ageing society: A supply-side perspective

Motor caravan tourism represents an active form of travel which is still under researched, especially with regard to the senior market. In particular, few scholars have investigated the values that drive purchase for motor caravans. In addition, while some studies have addressed the behavior of recreational vehicle tourists, there is gap in literature with regard to the perspective of motor caravan manufacturers. This paper contributes to fill this gap by investigating motor caravan tourism from a supply-side perspective. Specifically, the study explores the needs associated with the purchase of a motor caravans and investigates whether motor caravan manufacturers should target older tourists. In-depth interviews were conducted among the population of Italian motor caravan manufacturers. The results contribute to the understanding of motor caravan tourists from a supply-side perspective. Moreover, it provides valuable insights on why older tourists represent an attractive target for motor caravan manufacturers. Future research could focus on the demand-side perspective to better understand the specific drivers of purchase or repeat-purchase intentions among older tourists.