The study provided theoretical and operational advances to analyze the expectations of wineries and their perceptions of fair service quality. It is focused on Vinitaly, one of the most important wine fair in the world. The research was carried out in three phases (exploratory analysis, ex-post assessment and ex-ante assessment). Several strategic areas for service improvement have emerged. The acceptability of improvements in services provided and the exhibitors’ willingness to pay were evaluated.
Business-to-business service quality assessment in professional wine events: the case of Vinitaly
CAPITELLO, Roberta;AGNOLI, Lara;BEGALLI, Diego;
2014-01-01
Abstract
The study provided theoretical and operational advances to analyze the expectations of wineries and their perceptions of fair service quality. It is focused on Vinitaly, one of the most important wine fair in the world. The research was carried out in three phases (exploratory analysis, ex-post assessment and ex-ante assessment). Several strategic areas for service improvement have emerged. The acceptability of improvements in services provided and the exhibitors’ willingness to pay were evaluated.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
