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SELFIE AND PERSONAL BRANDING PHENOMENA IN THE CONTEXT OF THE NETWORK ECONOMY. A LITERATURE REVIEW.
2017-01-01 Kucharska, W.; Confente, I.
FRAMING THE TEMPORAL DIMENSIONS OF A BRAND
2017-01-01 Brunetti, Federico; Confente, Ilenia; Kucharska, Wioleta; Kaufmann, Hans Ruediger
CELEBRITIES’ PERSONAL BRAND AUTHENTICITY IN SOCIAL MEDIA: AN APPLICATION IN THE CONTEXT OF FOOTBALL TOP-PLAYERS. THE ROBERT LEWANDOWSKI CASE.
2018-01-01 Kucharska, W.; Brunetti, F.; Confente, I.; Mladenović, D.
Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
2018-01-01 Kucharska, Wioleta; Flisikowski, K.; Confente, I.
The power of personal brand authenticity and identification: top celebrity players' contribution to loyalty toward football
2020-01-01 Kucharska, W; Confente, I; Brunetti, F
Titolo | Data di pubblicazione | Autore(i) | File |
---|---|---|---|
SELFIE AND PERSONAL BRANDING PHENOMENA IN THE CONTEXT OF THE NETWORK ECONOMY. A LITERATURE REVIEW. | 1-gen-2017 | Kucharska, W.; Confente, I. | |
FRAMING THE TEMPORAL DIMENSIONS OF A BRAND | 1-gen-2017 | Brunetti, Federico; Confente, Ilenia; Kucharska, Wioleta; Kaufmann, Hans Ruediger | |
CELEBRITIES’ PERSONAL BRAND AUTHENTICITY IN SOCIAL MEDIA: AN APPLICATION IN THE CONTEXT OF FOOTBALL TOP-PLAYERS. THE ROBERT LEWANDOWSKI CASE. | 1-gen-2018 | Kucharska, W.; Brunetti, F.; Confente, I.; Mladenović, D. | |
Do global brands contribute to the economy of their country of origin? A dynamic spatial approach | 1-gen-2018 | Kucharska, Wioleta; Flisikowski, K.; Confente, I. | |
The power of personal brand authenticity and identification: top celebrity players' contribution to loyalty toward football | 1-gen-2020 | Kucharska, W; Confente, I; Brunetti, F |
Mostrati risultati da 1 a 5 di 5
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