Sfoglia per Autore
The influence of new technologies on shopping values: an exploratory research at a retail level
2016-01-01 Aiello, Gaetano; Donvito, Raffaele; Vannucci, Virginia
Sustainable retailing: the role of store atmospherics on green trust and green purchase intention
2017-01-01 Acuti, Diletta; Vannucci, Virginia; Aiello, Gaetano; Donvito, Raffaele
THE ODD EVEN PRICE PARADOX IN THE FASHION LUXURY SECTOR
2017-01-01 Aiello, Gaetano; Donvito, Raffaele; Vannucci, Virginia; Wagner, Beverly; Wilson, Juliette
Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review
2018-01-01 Vannucci, Virginia; Mazzoli, Valentina; Donvito, Raffaele; Aiello, Gaetano
Big Data Analytics Opportunities Meet Ethical Issues: A Call for Action in Retail Research
2018-01-01 Pantano, Eleonora; Vannucci, Virginia; Aiello, Gaetano; Dennis, Charles
LA REALTA' VIRTUALE COME STRUMENTO DI TEST DEL PUNTO VENDITA E CANALE ALTERNATIVO
2018-01-01 Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia
Technology-driven store format: from impact on practice to impact on theory
2018-01-01 Vannucci, Virginia; Aiello, Gaetano
Exploring the impact of augmented reality advertising on consumer decision-making process
2018-01-01 Aiello, Gaetano; Serravalle, Francesca; Vannucci, Virginia; Viassone, Milena
The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores
2018-01-01 Aiello, Gaetano; Donvito, Raffaele; Vannucci, Virginia; Wagner, Beverly; Wilson, Juliette
How to Foster Online Wine Purchase? Empirical Evidences from Italy
2019-01-01 Faraoni, Monica; Rialti, Riccardo; Vannucci, Virginia; Zollo, Lamberto
MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION
2019-01-01 Yoon, Sukki; Vannucci, Virginia; Zollo, Lamberto; Rialti, Riccardo
Thoughts Leaders' Conference on Privacy in Marketing
2019-01-01 Aiello, Gaetano; Donvito, Raffaele; Grazzini, Laura; Mazzoli, Valentina; Acuti, Diletta; Vannucci, Virginia
"See no evil, hear no evil": inattentional blindness for retail brands between physical and virtual channels
2019-01-01 Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano
The influence of users' experience on the consumer decision making process. An empirical study on social e-word-of-mouth
2019-01-01 Aiello, Gaetano; Luceri, Beatrice; Vannucci, Virginia; Tania Vergura, Donata
THE IMPACT OF DIGITAL TECHNOLOGIES ON LUXURY RETAILERS’ SUSTAINABILITY
2019-01-01 Vannucci, Virginia; Donvito, Raffaele; Ranfagni, Silvia
L'innovazione digitale nell'editoria: un modello di analisi del processo di adozione dell'e-book reader da parte del consumatore
2019-01-01 Faraoni, Monica; Vannucci, Virginia; Zollo, Lamberto
Digital or human touchpoints? Insights from consumer-facing in-store services
2019-01-01 Vannucci, Virginia; Pantano, Eleonora
Who is innovating? An exploratory research of digital technologies diffusion in retail industry
2019-01-01 Pantano, E; Vannucci, V
Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores
2019-01-01 Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia
Branding in the time of virtual reality: Are virtual store brand perceptions real?
2019-01-01 Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano
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